I feel like I've been saying this for a few years now, but once again this year felt pretty mild on both ends of the spectrum. Maybe I've become burnt out over the years, endlessly scrolling through the master poster list on the IMP Awards site, seeking the good and bad amongst the boring and mediocre. Or maybe poster design is genuinely an artform on the decline, and marketing resources are generally poured elsewhere these days.
The brief flirtation we all had with IMAX posters still isn't totally dead, as there were a smattering of them this year, but for quality posters we still need to seek out the Mondos of the world, and even Mondo is losing its touch. Artists like Tyler Stout continuously pump out same-y looking posters to the nostalgia festishists of the internet, and there's a distinct lack of original visionaries out there doing new and exciting work.
It's not all bad news, though. A lot of posters are tapping into our nostalgia fetish with great effect, as you'll see in the write-up. I suppose I should just accept that what's old is new again and stop being such a curmudgeon about it, but I can't help but wonder when we're going to start seeing something truly new and exciting instead of familiar ideas being reused endlessly.
I don't count Mondo or independent/limited edition posters on these lists unless they're used for the actual marketing of the film. As usual, my source for all these posters is www.impawards.com, the best resource for movie posters that I've come across on the web. If anyone knows of any others, I'd love to hear of them!
Anyway, let's kick this thing off! I'm doing it differently this year by hosting the write-up on my website instead of my usual Facebook note, and as such, I have the capability to make browsing this list more efficient and user-friendly. Hover your mouse over the images for the film's title and any commentary I have to offer. Enjoy!
Now lets look at some shit. I'm breaking some of these bad ones into different categories because there was a lot of overlap with certain piss-poor choices. And also because I really dig this slideshow function and want to abuse it as much as possible.
TOO MANY FUCKING LAYERS
JUST PLAIN SHITTY
And now, it is my extreme displeasure to present my least favorite posters of the year:
THE EXPENDABLES 3
And now, it is with the opposite amount of pleasure that I present my favorite posters of 2014:
THE NEW TREND
This year's new trend is one that I can get behind! I've been seeing it happen sporadicly over the last two years, but it seems to have hit the big time this year, and will surely hit critical mass soon. Like all things, our awful generation has a hard time coming up with anything new, so we've started to mine from the past to create new pop culture for the present.
In this case I speak, of course, of white borders in posters.
If there's one takeaway here, it's that borders are in. I don't mind this trend, it's actually a nice design choice, although I'm sure, like most things, it'll be run into the ground and beaten to death before long. Till then, let's enjoy it!
Thanks as always for reading!